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Customers ask the same questions on your website, in chat and by email. Staff ask each other where a policy lives or how a process works. We build AI assistants that answer from your own documents, policies and records, hand over to a person when a question needs one, and keep a human in charge of anything important.

Overview

Good answers, from your own information.

An AI assistant is only as useful as what it knows. We build assistants for customers and for staff that answer from your own website content, help articles, price lists, policies, procedures and records, not from guesswork. When a question falls outside what the assistant knows, it says so and passes the conversation to the right person with the details already gathered.

For customers, that might be a chat on your website or a first reply to email enquiries. For staff, it might be an internal assistant that finds the right policy, procedure or template quickly. In both cases a person stays in control of anything important, and your data stays yours.

Why it matters

Why AI assistants matter

Most questions your team answers have been answered before.

Opening hours, delivery, booking changes, where to find a form, which policy applies. Each one only takes a few minutes, but together they fill inboxes, interrupt focused work and leave customers waiting for answers that already exist somewhere in the business.

  • The same customer questions arrive every day
  • Enquiries outside office hours wait until morning
  • Staff interrupt colleagues to find information
  • Policies and procedures are hard to search
  • Answers differ depending on who replies
  • New starters rely on asking around
  • Shared inboxes fill up with simple requests
  • Urgent messages get buried among routine ones
  • Knowledge sits with a few experienced people
  • Customers leave when they cannot find an answer
What we do

What we do

Socialist Fox designs and builds conversational assistants around your questions, your information and the way your team already works.

Website Chat Assistants

A chat on your website that answers common questions about your services, opening hours, bookings and policies, and collects details for your team when needed.

Email Enquiry Assistants

Read incoming enquiries, sort them by topic and urgency, and prepare a suggested reply for a person to check and send.

Internal Knowledge Assistants

Give staff one place to ask about policies, procedures, product details and templates, with answers drawn from your own documents.

Answers With Sources

Show where each answer came from, so customers and staff can check the original document and trust what they read.

Hand-Over to a Person

Pass the conversation to a team member when a question is sensitive, unclear or outside what the assistant should answer.

Bookings and Enquiry Capture

Collect the details your team needs, check availability or log a request in your CRM or booking system as part of the conversation.

Guardrails and Review

Set clear limits on what the assistant can say and do, with human review for refunds, complaints, commitments and anything important.

Keeping Knowledge Current

Connect the assistant to the documents and systems you already update, so answers change when your information changes.

How it helps

How AI assistants help your business

A good assistant takes the routine questions so your people can focus on the ones that need them.

Answer Customers Sooner

Common questions get a clear reply straight away, including in the evening and at weekends.

Lighten the Inbox

Routine enquiries are handled or prepared in advance, so your team spends less time on repeat replies.

Give Consistent Answers

Everyone gets the same answer, based on your current policies rather than on who happens to reply.

Help Staff Find Information

Staff ask a question in plain English and get the answer with a link to the source, instead of searching shared folders.

Support New Starters

New team members can find how things are done without waiting for a colleague to be free.

Route the Right Work to People

Complaints, urgent issues and sales opportunities reach the person who owns them quickly, with the context already gathered.

Keep Control of Your Data

You decide what the assistant can see, who can use it and what it is allowed to say.

Before an Assistant

  • Same questions answered by hand
  • Enquiries wait until office hours
  • Staff search folders or ask around
  • Answers vary by person
  • Urgent messages get buried

After an Assistant

  • Routine questions answered quickly
  • Enquiries captured at any hour
  • Answers found with their source
  • Consistent, current replies
  • People handle what matters
Problems we solve

Common problems we solve

If your team keeps saying we get asked this all the time, an assistant may be worth a look.

  • Customers ask questions already answered on the website
  • Enquiries go unanswered outside working hours
  • The shared inbox is full of routine requests
  • A generic chatbot gives vague or wrong answers
  • Staff cannot find the latest version of a policy
  • Experienced people are interrupted all day
  • Enquiry details are missing when they reach the team
  • Customers cannot reach a person when they need one
  • Nobody knows which questions come up most
  • There are concerns about what AI might say to customers
  • Company knowledge is spread across many documents and tools
How we work

Our assistant process

We start small, test carefully and only widen what the assistant does once it has earned trust.

  1. 01

    Understand the Questions

    We look at the questions your customers and staff ask most, where they come in and how your team answers them today.

  2. 02

    Gather Your Information

    We identify the documents, pages, policies and systems the assistant should answer from, and anything it must never use.

  3. 03

    Set the Rules

    We agree what the assistant may answer, what it should pass to a person, its tone of voice and where human review is required.

  4. 04

    Build the Assistant

    We build the assistant, connect it to your information and tools, and set up the hand-over to your team.

  5. 05

    Test With Real Questions

    We test with real questions from your business, including awkward and sensitive ones, and adjust until the answers are reliable.

  6. 06

    Launch, Review and Improve

    After launch we review conversations with you, fill gaps in the knowledge and refine the rules as you learn what customers and staff ask.

Why us

What makes Socialist Fox different

We will tell you honestly when an assistant is not the right answer, for example when a better help page, a simple form or a clearer process would solve the problem.

  • Answers drawn from your own information
  • Clear hand-over to a real person
  • Human review for anything important
  • Honest advice when AI is not the answer
  • Sensible data privacy and access controls
  • You own your data and the code we write
  • Tested with real questions before launch
  • Ongoing review after launch
Examples

Example assistants we can build

01

Website Enquiry Assistant

Answers questions about your services and policies, then collects contact details and sends a qualified enquiry to your CRM.

02

Customer Support Assistant

Handles common support questions, checks order or booking status where connected, and passes complaints and refunds to a person.

03

Email Reply Assistant

Sorts incoming emails, drafts replies from your approved answers and leaves them for a team member to review and send.

04

Staff Policy Assistant

Answers questions about leave, expenses, health and safety or company rules, with a link to the policy it used.

05

Operations Knowledge Assistant

Helps staff find procedures, checklists, product details and templates without searching through shared folders.

06

New Starter Assistant

Gives new team members a place to ask how things work, from systems and contacts to everyday processes.

07

Booking Assistant

Helps customers find a suitable time, answers questions about the appointment and records the booking in your system.

Features

Assistant features we can include

We include only what helps your customers and team, nothing for the sake of it.

  • Website chat
  • Email enquiry handling
  • Internal staff assistant
  • Answers from your documents
  • Source links on answers
  • Hand-over to a person
  • Human review before sending
  • Enquiry and lead capture
  • CRM connections
  • Booking connections
  • Topic and urgency sorting
  • Approved tone of voice
  • Topics it will not answer
  • User access controls
  • Conversation history
  • Common question reports
  • Knowledge gap alerts
  • Admin controls
  • Activity logs
Third-party costs

Third-party costs we flag upfront

AI model usage is usually charged per conversation or per amount of text processed, and some chat tools add a monthly subscription. We estimate both for your expected volume before we build, and set usage limits so a busy month never produces a surprise bill.

  • AI model usage
  • Chat tool subscriptions
  • Help desk platforms
  • Email sending tools
  • CRM platforms
  • Booking tools
  • Document storage
  • Search and vector databases
  • Automation platforms
  • Premium software plans
  • Hosting or database upgrades
Questions

Frequently asked questions

Something else on your mind? Ask us directly.

Older chatbots follow fixed scripts and menus, so they struggle with anything phrased differently. An AI assistant understands questions in plain language and answers from your own information. We still set clear limits on what it can say, and it passes anything outside those limits to a person.

From the information you choose: your website, help articles, policies, procedures, product details and, where it makes sense, records in your systems. We can show the source of each answer, and if the information is not there, the assistant says so rather than guessing.

It hands the conversation to the right person with the details already collected, or takes a message for your team to follow up. We agree these hand-over rules with you before launch, including topics such as complaints, refunds and anything sensitive that should always go to a person.

Only where you are comfortable with that. Routine answers to simple questions can be sent automatically, while anything important, such as commitments, refunds or complaints, can be prepared as a draft for a team member to review first. You stay in control.

Yes. An internal knowledge assistant lets staff ask about policies, procedures, products and templates and get an answer with a link to the source document. Access can follow your existing permissions, so people only see information they are allowed to see.

We agree what information the assistant can use, where it is stored and who can access it. We choose AI providers that do not use your business data to train their public models, keep sensitive information out where it is not needed and follow your privacy obligations. You own your data and the code we write.

No. Sometimes a clearer help page, a better form or a simpler process solves the problem with less cost and effort. We look at your questions first and will tell you honestly if an assistant is not worth it.